

We determined that the best way to design a scalable and repeatable solution would be to design around Signage, our most complex product category,
if we could solve for this product category we could most likely scale it across all of our products.
By sorting through page after page of excel files that documented every aspect of every product within the Signage category we could define the entire "SKU" framework, system and customer flow.

White-boarding the Signage product model and flow.

Product details such as attributes, configuration choices, options and accessories were developed and pressure tested against technical, merchandising and customer experience requirements.
With the product model in place, documentation was created to insure alignment and among the product, technical and marketing teams.
The customer experience phase began starting with a holistic customer flow.
First a scalable flow was created and then the signage category was pressure tested against it and incorporated.

We then began designing the customer experience flow through wireframes, prototypes and visual mock-ups.
Throughout design sprints we leveraged various user testing methods for customer feedback and insights which led to and validated our design decisions.
