





I am the Creative/UX Director at Vistaprint and manage the Web UX team. We are responsible for the global creative direction, overall user experience and website brand standards/guidelines for Vistaprint.com. We are a 20+ person global team consisting of Product, UI and UX designers. We leverage Lean UX, Design Thinking and AGILE methodologies using customer insights, user testing and data to drive our design decisions. Our Mission: We strive to create a customer experience that stands alone by marrying the industry’s easiest and most flexible customization tools with a best in-class online shopping experience.