Everest Gaming

When Everest Poker became the first poker brand to localize content for the European markets, the brand exploded. Unfortunately the brand, website customer experience and marketing was not ready for the spotlight. I was brought in as Creative Director and was responsible for building from the ground up a global 15+ person cross-discipline creative team, defining the team's process and engagement model and supporting all integrated marketing initiatives and global promotions including web experiences, landing pages, co-branded affiliate experiences, display advertising, social and email marketing campaigns. In addition, along with my marketing partners, I was responsible for re-imaging the Everest Poker brand and bringing the new brand vision to life through all touch points. This included a complete re-design of the website, all digital and print marketing and merchandising, messaging and photo direction.