SmartBargains.com Rebrand
As part of the internal marketing team, we had re-designed the SmartBargains website experience many times before deciding to leverage the expertise of outside consultants for a major re-brand. Partnering with Creative Good for UX and a small NYC boutique branding agency I was part of the team tasked with re-branding and relaunching SmartBargains, which at the time was one of the biggest off-price brand name goods e-commerce websites. My role, as Creative Director, was responsible for bringing the new brand vision to life through all touch points. This included a complete re-design of the website, all digital and print marketing and merchandising, messaging and photo direction.