Hello!

I'm a multidisciplinary user experience leader with over 15 years’ of experience. I lead teams through a user centered design approach that leverages research, design thinking and rapid prototyping to uncover and solve user needs and bring compelling, innovative and elegant digital experiences and products to market.

I am the Creative/UX Director at Vistaprint and manage the Web UX team.

We are responsible for the for the user experience and website brand standards/guidelines for Vistaprint.com.

Vistaprint Product Model

I led the creation of a scalable, repeatable product model and user flow that allows Vistaprint unlimited opportunities to grow the product assortment along with a flexible shopping and customization experience.

VistaPrint "Flexible Guidance" Web Strategy

Flexible...We will make it easy for customers to chart their own course.

Guidance... We will engage customers at key points in the process so they can make the right decisions.

Vistaprint System Library

The Vistaprint System Library allows the design and technology teams to create a more consistent user experience, prototype quickly, update site-wide changes simply and to create experiences entirely from the Component Library.

Vistaprint Rebrand

My team redesigned our website - from header to footer, iconography to photography, UI pattern library to shopping cart experience.

In addition, we tackled category and product pages within the site, the design studio and other sections, designing for mobile/touch throughout.

Rue La La Brand Launch

As Creative Director, I was part of the core team responsible for launching the brand.

The launch included the conception of the brand and name, the visual identity, the site customer experience design and brand marketing.

Everest Gaming Promotions

Part promotion, part social marketing, part virtual and part live experience, Everest Poker events were an opportunity to make multi-media connections between our players and the brand.

As Creative Director, I was responsible for very quickly re-imaging the Everest Poker brand and bringing the new brand vision to life through all touch points. This included a complete re-design of the website, all digital and print marketing and merchandising, messaging and photo direction.

SmartBargains.com Rebrand

As Creative Director, I was responsible for bringing the new brand vision to life through all touch points.

This included a complete re-design of the website, all digital and print marketing and merchandising, messaging and photo direction.